How good are you at “bending reality”? In his recent biography, written by Walter Isaacson, Apple founder Steve Jobs was said to have had a unique ability to change the things around him simply by willing it to be different. He would become so passionate about an idea, and believe that it was, in fact, possible, that often times he was able to convince those around him to think the same way and work toward achieving a goal that was previously considered impossible. Even when his ideas were met with resistance initially, once the people around him believed that the task could be accomplished, they gained enthusiasm and worked harder, with more passion and thought more creatively about how to get the problem solved. The end result was Jobs was able to not just dream about things being different, he was able to “bend reality” and make it become substance. He changed the way others perceived a situation, and therefore, he changed the outcome.
You might need to impute some new reality into your business or sales efforts. You already have great products and services. Chances are you already have them priced at or below market value. So why do you experience times of lower than expected sales? It could be that you are already doing as good as can be expected in your current reality. What might need to change are your expectations. If you come to the conclusion that selling twice as many units a month is possible, and absolutely necessary to survive, even with the same people and set up, you will make it happen. It comes down to your vision, and having the passion and commitment to sell the idea to those around you doing the work. Sometimes this is accomplished by doing things differently. Working smarter and not necessarily harder, or at least working differently. It may mean hiring additional staff, or stocking up with more inventory. No doubt it probably includes creating incentives that will change the way people react to your offers, and the way your staff are engaged in the mission . All of these things are ideas that allow you to “bend the current reality.”
The old saying is true, if you don't like your situation, change it. You can do it by staying right where you are at, but by just expecting a different outcome and having the drive, ambition and confidence to not accept anything else.
Mark Peterson is available for business performance and creative consultation. Call 724-846-4100. email@example.com. Twitter: @soundideasman.