If you'll excuse me for sounding a little like a Baptist Preacher, I have a little three point aliteration for you.
The three “F's” that can “fortify” (there's an extra one) your brand.
This phenomenon occurred, albeit unplanned, in late July when WBVP and WMBA held an open house. The event happened as planned and was a huge success with around 120 clients, friends and family attending the party. What we didn't count on was the explosion of publicity that occurred afterwards.
Here is the “formula” (see there's another bonus “f”)
Photos (I know, it starts with a different letter, but it's the same sound).
The first two items are almost self explanatory, but very necessary. Whatever occasion you are celebrating, or promotion you are planning, make sure you have a super abundance of food and fun. Even if it's a little over the top. People love it when they show up at a function and there is food set up everywhere. It looks like a real celebration, and puts everyone in a good mood and receptive to whatever your agenda might be. As far as fun, this is the attraction and maybe the purpose, though it doesn't have to be, of your meeting. It might be a guest celebrity appearance, maybe a well rehearsed skit, karaoke by attendees, or anything that focuses their attention, gets them to laugh, makes an impression, etc. This makes things entertaining and will help ensure not only that people will stick around, but it will also create a reason for people to want to snap a picture or two, and that leads us to the final and most crucial part of this plan.
Giving people a reason to photograph your event or your business is just plain smart business. In the modern world, hundreds, if not thousands of digital images can be recorded by a fairly small crowd if they have sufficient reason to press the shutter over and over again. Digital photos are basically free. Uploading and sharing them online with others is also free. At the open house mentioned earlier, one guest took and then uploaded online an album of 52 pictures and immediately shared them with not only her friends, but the contacts of five others with whom she posted directly on to their social media time lines and then tagged everybody in the universe. And that's just one individual! The impact that had, especially among a close group of people in a relatively small community was astronomical. It was almost as if the entire population our town knew what we had done.
All it takes is a little planning. You are probably doing things already that are worthy of remembering, your challenge now is to motivate those around you to pull that phone out of their pocket and start snapping pictures.
Make sure you get my good side.
Have “Fantastic” (yet another one) Day!