“The four words that you'll never see or hear in real mass media”
After what seemed to be a particularly arduous week with dealing with a huge amount of unsolicited e mails, and wanting to cut down on the amount of activity in that area that I had to deal with, I decided to reply to each of them and ask to be removed from their lists. In just four days on my phone, that meant tackling 141 e mails. Who has the time to mess with that? The only words that I read, or even looked for are the words that don't appear anywhere on your radio, television, in your newspaper, outdoor or any other type of real mass media . . .
“Click Here to Unsubscribe”
The reason is simple. There is no need for it. Traditional purveyors of information and entertainment have to earn your attention. You choose what to listen to, what to watch and what to read. If the product or content along with placement isn't worthy, it won't reach you. The burden is on the part of the media outlet, and not on the end user to police what message are being received.
Here is an analogy. Just imagine how irritated you would be if your radio or TV switched stations on its own and thus requiring you to be pro active and switch back to what you had been enjoying? Or maybe come on by itself on your bed side stand at night? How ludicrous is that? Now, do that 141 times in four days. I dare say that you might trade in your car, or buy another TV to alleviate the problem. A real media would be out of business right now if that was how they conducted themselves. Consumers would never use a product like that. When choice is taken out of the equation, people receive unwanted garbage.
When making marketing decisions, in addition to how many people reached, and what type of offer to promote, another very important factor is how welcomed will your message be received? The last thing anyone wants or needs to do is pay good money to get a potential customer mad at you. We probably can achieve that for free by ourselves!
There is a reason why the only controls needed on the outside of a television or radio are to turn it on, turn it up, or change to another station.
Now, if you'll excuse me, I just got some important emails that have special coupons for dog food, can solve my nerve problems, make me skinnier, help me get another college degree and even though I'm married, one just came in alerting me that lots of singles in my area want to meet me. So, I've got lots of great material to keep me busy.